Ever wonder what web analytics are, or how to measure the performance of your website? Where can I find more information about web analytics and learn about the tools of the trade?
UX booth provides a great article titled Complete Beginner’s Guide to Web Analytics and Measurement.
“[Web Analytics 2.0 is] the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).”
– Avinash Kaushik, Web Analytics 2.0
It’s a great article by Andrew Miller. Check it out.
