They say a picture is worth a thousand words. What is the image of a brand worth? Businesses need to stand out among the clutter, convey their principals, communicate their value and build trust with their customers. That’s a tall order for a single image. The fact is that we remember logos, associate our experiences with that brand and share those experiences with friends, family and co-workers. Depending on how negative an experience is, unhappy customers can share their bad experiences on Facebook, Twitter and by blogging in great detail. This underscores the importance to have the right logo associated with your organization.
“The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.” – Milton Glaser, creator of the famous I Heart NY and GE logos
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